Company: Promoting Me, LLC
Q&A with Shelly Peterson, CEO
Promoting Me is a business strategy and personal branding firm that helps PEOPLE become brands and make a name for themselves. We specialize in strategy. A strategy built around marketplace trends and standing out in a micro-attention world.
WHAT MAKES YOU STAND OUT FROM COMPETITORS?
We are the only Personal Branding Firm owned by a construction executive who has spent nearly 30 years in the construction industry. We understand construction. We understand people. We understand the process. We understand what it takes for our customers to make a profit. We know construction is a relationship-based business and how to put people at the forefront of the industry.
WHAT COMPANY SUCCESSES WOULD YOU LIKE TO SHARE?
We are a boutique firm that has significantly impacted small to medium-sized AEC firms that do not have the budget to hire full-time marketing staff.
WHAT ONGOING COMPANY CHALLENGES/ BARRIERS ARE YOU FACING?
Getting older generation executives to understand the importance of personal branding within an organization and why it is essential to the company’s future success in hiring, retention, business development, sales, project execution, and community engagement.
IF YOU COULD GIVE ONE PIECE OF ADVICE TO A NEW MWBE FIRM, WHAT WOULD IT BE?
Leverage technology to tell your story. Be innovative and dare to be different. Put the people at the forefront of your business. Network, story tell, perform and repeat.
WHAT RECOMMENDATIONS WOULD YOU GIVE GENERAL CONTRACTORS AND OWNERS?
Dare to be different. Value the human capital within your organization. Help them tell their story, document it, and give them a platform to collect all these assets. Allow learning and leadership around personal branding for empowerment and performance. Update your LinkedIn Profiles. Use this powerful platform.
WHAT IS SOMETHING ENCOURAGING YOU SEE HAPPENING IN THE CONSTRUCTION INDUSTRY?
Companies are starting to learn the power of storytelling - people, process, and community.
WHAT ELSE WOULD YOU LIKE US TO KNOW ABOUT YOUR COMPANY?
Technology is reshaping the construction industry in all aspects. Promoting Me team members embody ambition, hustle, creativity, passion, and collaboration, and we work hard to meet the needs of our clients.